Content Strategy:
Simplified

Content Performance Dashboard

Discover What Content Truly Connects With Your Customers

Creating great content takes time and effort. This dashboard ensures that your investment pays off by transforming your website analytics into a clear story. It shows you exactly which pages, articles, and topics resonate most with your audience, so you can stop guessing and start making data-driven decisions to fuel your growth.

  • Pinpoint the search terms that drive customers to you

  • Track your ranking on Google for key products or services

  • Make smarter, data-driven decisions for your content strategy
Actionable Insights

Key Questions  Your
Dashboard Will Answer

Our dashboard is expertly designed to provide clear answers to the most critical questions about your content’s performance.

Get the big picture in seconds. This overview shows your total users, sessions, and crucial engagement metrics like average time on page. You can track your content’s performance over time and see how visitors find your site, giving you a vital health check of your entire content strategy.

Drill down into what really works. This view breaks down your top-performing content, showing you exactly which pages get the most views, hold visitor attention the longest, and drive the most engagement. Discover if your “About Us” page is a hidden gem or if a specific blog post is attracting a new audience.

Understand the people behind the numbers. This section provides a clear demographic overview of your audience and shows you which days of the week they are most active. A clear pie chart also shows the proportion of readers on desktop computers versus mobile devices, helping you optimise your site’s design and user experience.

See how readers are finding you. This view clearly breaks down whether your audience is coming from Organic Search, Social Media, Referrals from other sites, or directly typing your address. This is crucial for understanding which of your marketing efforts are most effective at driving traffic to your valuable content.

Zoom out to see your progress. This view allows you to track key content metrics month-over-month, helping you identify seasonal trends and measure the long-term impact of your work. See how your efforts in May contributed to growth in June and make confident, forward-looking plans.

Smarter Content Strategy

Create More of What Your Audience Loves

Stop wasting time creating content that doesn’t get results. By identifying your most popular topics and pages, this dashboard gives you the confidence to focus your efforts on a content strategy that is proven to engage your customers.

Create with Confidence
Drive Business Goals

Turn Readers Into Customers

A popular page is good, but a page that generates business is better. This dashboard tracks “Key Events,” allowing you to see exactly which articles or pages lead to contact form submissions, phone number clicks, or other crucial conversion actions.

Boost Conversions
clients’ success stories

I founded Digital Rugby on a simple belief: every local business in Rugby deserves access to the same powerful digital and AI tools that drive larger corporations. Our goal is to be more than a service provider; we are dedicated partners in your growth, providing practical, ethical, and results-driven solutions to help our community thrive.

Elliot Charles

Digital Rugby

Ready to Build a Winning Content Strategy?

Stop guessing and start knowing what content works for your business. Book a complimentary strategy session today, and we’ll show you how this dashboard can give you the insights you need to succeed.

Call us 0792 656 2628

Or, return to the main Digital Performance Dashboard page.