Your Store:
In Focus

E-Commerce Sales Dashboard

Understand Your Online Store’s True Performance

Running an online store means juggling products, orders, customers, and payments. This powerful dashboard brings all your crucial sales data together into one clear, visual story. Stop switching between spreadsheets and reports, and get the instant insights you need to grow your revenue, satisfy your customers, and make smarter decisions for your e-commerce business.

  • Track your daily sales, orders, and total revenue
  • Identify your best-selling products and categories
  • Understand who your most valuable customers are
Actionable Insights

Key Questions  Your
Dashboard Will Answer

Our dashboard is expertly designed to provide clear answers to the most critical questions about your online store’s performance.

Get a real-time health check of your business. This overview consolidates your most important metrics—Net Sales, Average Order Value, Total Orders, and New Customers—into one simple view. Track your performance over time to instantly understand your store’s momentum and overall financial health.

It’s vital to know who is driving your success. This section helps you identify your top customers by sales volume and order frequency. By understanding the difference between new and returning customers, you can build effective loyalty programs and encourage the repeat business that fuels sustainable growth.

Focus your efforts on what works best. This view clearly shows which of your products and product categories are generating the most revenue. Use this insight to manage your stock more effectively, run targeted promotions on popular items, and make informed decisions about discontinuing products that aren’t performing.

Keep your finger on the pulse of your daily operations. This section gives you a clear breakdown of your orders, showing how many are completed, pending, or have been cancelled. Understanding this flow is essential for managing your fulfilment process and identifying any potential issues with payments or checkouts.

Discover your key markets, whether they’re local or international. This world map and accompanying data provide a clear geographical breakdown of your sales. Identify your top-performing countries and cities to tailor your marketing campaigns, understand shipping costs, and spot opportunities for international growth.

Look beyond the day-to-day and see the bigger picture. This view tracks your sales performance month-over-month, allowing you to identify seasonal buying patterns and measure your long-term growth. Are sales always higher in November? Use this data to plan your future stock and marketing with confidence.

Smarter Product Strategy

Know What to Stock and Promote

Use real data to decide which products to feature in your marketing and which to re-order. By instantly identifying your best-sellers and slow-movers, you can optimise your inventory and ensure your most profitable products are always front and centre.

Stock Smarter
Boost Customer Loyalty

Identify and Reward Your Best Customers

Acquiring a new customer is more expensive than retaining an existing one. This dashboard helps you pinpoint your most loyal, high-spending customers, so you can create targeted email campaigns or special offers that make them feel valued and keep them coming back.

Reward Your VIPs
clients’ success stories

I founded Digital Rugby on a simple belief: every local business in Rugby deserves access to the same powerful digital and AI tools that drive larger corporations. Our goal is to be more than a service provider; we are dedicated partners in your growth, providing practical, ethical, and results-driven solutions to help our community thrive.

Elliot Charles

Digital Rugby

Ready to Get a Clear View of Your Sales?

Stop navigating complex spreadsheets and get the clarity you need to grow your online store. Book a complimentary strategy session, and we’ll show you how this powerful dashboard can work for your business.

Call us 0792 656 2628

Or, return to the main Digital Performance Dashboard page.